Imagine if there was a way to make your brand recognisable, even when the logo isn’t visible… Well, there is, and it’s part of having what’s called a dynamic brand identity.
Every page on your website should be there for a reason — which is to confirm to the visitor that they’ve found what they were searching for.
It wasn’t so many years ago that we all had time to get to appreciate an innovation before something new and better came along. That was back in the day when cookies were what you ate with milk!
Designing websites is the playground of those who understand the susceptibility of the human mind to visual triggers.
When people started browsing the web using smartphones, developers came up with the idea of creating different versions of websites specifically for them. Great idea. But flawed.
We carried out the re-brand of the Battle of Ideas festival, and it’s striking.