Education Bridge needed a new visual identity to convey their exceptional mission – to improve education in South Sudan, enabling young people to drive change across the country.
A logo that tells a story
The image of a bridge was the chosen starting point for this identity design, but it was crucial to convey depth and tell the story with sophistication. The bridge represents the route to the future for South Sudan, but it is also a rising sun, communicating hope and new beginnings. The rising sun is emerging from the open book illustration, echoing founder Majak Anyieth’s belief that education is the way forward for a country rebuilding after war.
The colour palette includes a warm yellow gradient to a deeper orange. Paired with a dark navy, it gives Education Bridge warmth, since their work is about hope and forward motion, but maintains a sophisticated and professional feel.
A visual identity for scale
Education Bridge are growing a network of schools, scaling foundational programmes and sharing their story. Now they have a visual identity that they can proudly display on their website (which we also created), along with their wider branding. Take a look at their site below.
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