Hawker Joinery is Bath’s oldest joinery company, established in 1919. The business was acquired in early 2016 by a highly motivated entrepreneur who wanted to bring this historic old workhorse into the 21st Century. Winter Design were given the opportunity to recreate the Hawker Joinery website, as a key contribution towards this transitional milestone…
A new, sophisticated brand identity
A new look was critical, so we provided a new logo design and brand identity, which can be seen here.
Replacing a lost and forgotten website…
The old website hadn’t been touched since the day it was created back in 2007, so we were about to make a big change to this business’s online presence. Hawker Joinery didn’t exist on social media either… The following criteria were essential for the new site:
- mobile friendly ‘responsive’ layout
- fast loading content
- high resolution imagery
- prominent calls to action to stimulate potential leads
- social media links
- search engine index compliance
So here’s what we did…
A striking home page design
The new home page features a custom full screen slideshow that fills the screen, whether you’re browsing on a desktop or a smartphone. The slides within the slideshow have captions that link through to various key pages on the website. The main navigation collapses down nicely for positive mobile friendly user experience, and the header includes the company’s phone number and email address (which are both touch screen compatible).
Full width headers
We added 5:1 header images for impact as soon as the visitor lands on the page. For devices with smaller screens, the header collapses down to a a hamburger icon and utility icons.
Striking full screen pop up image galleries
A unique cost calculator, for creating quick quotes for customers
The quick quote allows customers to specify the sizes of the windows or doors they require, and even upload pictures of the existing windows to allow for a more accurate quote.
Featured and related articles
The site is designed to encourage cross navigation, encouraging visitors to read on; using the CMS, the client can choose to showcase key articles in key places, as shown below.
Visit www.hawker-joinery.co.uk to experience the site for yourself.