High Altitude Bikes logo design


High Altitude Bikes is an online retailer of bicycles and bicycle accessories. They wanted a logo that fitted their name; in the client’s words: “I was thinking a crisp light blue/celeste – clear mountain air!”

The logo uses powerful type (ICT Avant Garde Gothic – Bold Condensed) and a beautiful illustration of a mountain with a vertical gradient, and a carefully selected Pantone for that all important crisp light blue…