Rata Veterinary Surgery provides specialist and advanced veterinary care to practices across the South of England, South Wales and the Midlands. Their visiting referral service gives veterinary practices access to specialist surgeons without the need to send patients further afield.
Rata Kararehe translates to 'animal doctor' in Maori
Their team is dedicated to providing a swift, compassionate and expert referral service to those that need it. Following our work on Rata’s new visual identity, we designed and built a fresh website to bring their services to life online. The considered user experience makes the organisation’s wealth of specialist knowledge easier to access.
With two distinct audiences, a large amount of information and specialists working across a wide geographical area, clear navigation and signposting were key to the design.
Two different visitor journeys
Veterinary professionals and pet owners need different information when they land on Rata’s website. Veterinary professionals need quick access to detailed information about Rata’s services, specialists and referral process, while pet owners are looking for clear, accessible information about treatment and what to expect.
We designed the site to make these different journeys easy to follow, helping visitors find the information most relevant to them without having to navigate through content that isn’t intended for their needs.
Smooth navigation
Communicating information on a data-heavy website
Rata has a lot of information to share, from detailed service and procedure information through to specialist profiles, resources and useful links. The challenge was to make all of this content easy to find without making the site feel overwhelming.
Using accordions, clear content structures, strong typographic hierarchy and prominent signposts can help visitors understand where they are and where they can go next. Related content is grouped together, making it easier to explore the site and find the right information.
The result is a website that contains a huge amount of information but feels very straightforward to navigate. Do you have a project in mind that needs a considered design?
Interactive maps
Rata’s specialists work across a wide geographical area, so it’s important to easily understand where the team are based.
We created an interactive map showing the locations of Rata’s specialists, giving veterinary professionals a quick way to see who is working in their area and with what expertise. It’s a simple addition to the site, but one that makes the geographical reach of Rata’s service much clearer.
Looking for an engaging, accessible and high-performing website
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