When we create visual identities we aim for a harmonious balance between iconic, timeless, and a sense of brand ethos.
When approached by Resin Marketing, we chose to combine traditional typography with a contemporary illustration, a classic cool grey with zesty lemon yellow. The result? The perfect balance between assured reliability and creative playfulness – just like the client’s services.
Their bold new look of course extends to their website which we also had the pleasure of creating – resinmarketing.co.uk.