Every business needs a show-stopper of a website, but for those that specialise in digital services, it’s even more crucial.
Resin Marketing has a reputation for excellence in SEO and PPC. Situated in the heart of Bristol’s uber-trendy Gloucester Road, they’re a consultancy to be reckoned with. We were delighted to design and develop a new website and brand identity for them, to make sure their online image reflected their digital expertise and stood out amongst the crowd. Not only did it need to assure potential clients of their professionalism, it also needed to sing with creativity and innovation.
A beautiful hero image positioned above the fold on the homepage instantly delivers impact, together with splashes of the brand’s accent colour, a vibrant and contemporary yellow. A clean navigation menu, which champions the company’s updated logo at its centre, gives the page a contemporary grounding. The logo animates on mouse hover too, which adds a satisfyingly dynamic element.
Scrolling down, a balanced layout presents testimonials with featured case studies.
Upon entering the expertise overview page, visitors are presented with minimalist icon buttons with pops of the brand yellow appearing on mouse-over – a recurring feature seen across the site. Each button links through to a detailed information page. Alongside helpful and engaging copy, these use full-width header images, which maintains crispness and clarity even on 4k resolution screens.
View Resin’s case studies page and you will be greeted with an orderly grid layout, featuring isotope filtering for quick and animated browsing.
When it comes to packages and price plans, things can get complicated, especially if there’s a range of options available. However, at Winter Design we have a few tricks up our sleeves to make sure they’re easy on the eye. Resin’s packages are presented through lists of features, organised into a 4-column layout for quick and easy comparisons. Their responsive behaviour means that even on small screens, the webpage stays clear and ordered, as does the rest of the site.
Explore the website yourself at resinmarketing.co.uk.