Ride.io logo design


Ride.io (Ride It Out) provides coverage of the UK mountain bike scene, from product reviews and race results to events and news stories. As part of their re-name strategy they obviously needed an exciting and powerful new logo. We provided them with a design consultancy service after unfruitful attempts by the design studio they initially appointed. After reviewing the routes explored by the first design studio, we offered a new direction.

Using powerful typography and colour with some clever negative space illustration, we were able to incorporate the shape of a bicycle chain ring into two of the letterforms. It is a simple but effective logo, and has had a great response from both the cycling community and the design community.

Following the logo design we also designed their business cards, and assisted with various aspects of their brand direction.

Visit www.ride.io and www.rideitoutmedia.info.