We’ve been working with bicycle component brand VEL, who’s products are taking the European bicycle market by storm.
The logo we designed uses a slab serif typeface called Rockwell, which was designed in 1934 by Monotype Imaging. Rockwell is an excellent geometrically formed typeface that has a consistent stroke thickness, which makes it brilliant for a logo that needs to stand out.
Application of the VEL logo
We’ve been working with VEL to create packaging for their expanding product range, as well as providing advice on the application of the logo to the products themselves.
Below are a few examples…