SEO (Search Engine Optimisation)

Your website. Discovered.

Our SEO offering serves as a solid foundation to build upon…

If you appoint us to create a website for your business, it’ll be carefully built with clean, fast loading code, and a logically structured site map. Furthermore it’ll be responsive, AKA ‘mobile friendly’ and it will achieve Google Mobile Friendly and Page Speed scores of at least 90%. These are some fundamentals that contribute towards a website ranking well in search results.

Beyond these fundamentals there are a number of other things to consider, which are based on your business and the marketplace it exists in. We work with our clients based on their business needs, and advise on the appropriate next steps to take.

Keep reading to understand some of the SEO jargon you’re likely to encounter…

SEO Keywords

A keyword (or key phrase) is a term used to identify something of significance in a web page, perhaps a specific subject or service. In the past it was possible for SEO companies to trick search engines into believing your content was something it might not actually have been, through the simple repetition of keywords on the page. This is now classed as ‘black hat’ SEO and search engines will penalise websites that deploy this behaviour, which will subsequently affect the ranking of the website. Why? Because it’s not good reading – SEO is, believe it or not, a means of delivering the most relevant content to the people who are searching for it. Google wouldn’t be in business if they returned irrelevant search results…

Relevant link building

Another technique in the not so distant past was link building – the more inbound links a page had (from other websites), the better it would rank. Now, however, search engines rank links based on their relevance – which is also to make search results more human friendly. This makes perfect sense; what benefit is there for an architectural practice to be listed on a dog food blog, for example?

Blogging for SEO

Blogging is a means of updating a website with recent content, and is an excellent way to weave keywords into a website and tell the search engines (and your visitors) that something’s going on! With a blog you can easily incorporate many relevant keywords that might be associated with your business without the risk of over-populating your website’s primary content. Blogging may feel arduous and like spinning plates, but keeping a website alive is essential for search engine visibility.

Search engine indexing

Indexing is simply getting your website’s content found by search engines (and therefore people). Content will be indexed organically by search engine crawlers (or robots) and will be ranked according to how relevant they feel the content is for the various search terms. Contributors to good organic indexing are:

  • a well-built website with clean code
  • a high User Experience score
  • rich content, for example well formatted text, outbound links, correctly named images
  • pages that aren’t pretending to be something they’re not
  • consistent NAP (Name, Address, Phone number) contact details across the web
  • positive reviews of the business by real customers
  • clearly specifying relevant keywords for each page and ensuring those pages actually relate to their associated keywords
  • and even harnessing low-competition search terms within your marketplace…

Organic indexing doesn’t happen overnight; search engines will take time to index content, especially for newly published websites and web pages and content that uses keywords with lots of competition.

Pay-Per-Click Advertising

You may wish to allocate some of your marketing budget towards Pay-Per-Click (PPC) advertising. The most popular PPC platform is Google Adwords. We can advise clients on how best to consider PPC advertising based on their marketing budget, the level of competition within their marketplace, and other factors. And yes, our e-commerce websites are Google Product Feed compliant.

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