Rescue 3 are an international accrediting body that designs safety & rescue training courses for organisations and individuals operating in high-risk environments all around the world. They have developed courses across a range of disciplines, including water, rope, boat, confined space and ice training, and have become a globally renowned brand in the outdoors sector.
Global audience
We worked with Rescue 3 Europe on both their website and logo, to seamlessly update their online presence as well as brand identity. You can read more about the logo redesign below.
Autoplay looped welcome video
On site load we’re welcomed with a rolling autoplay video. This short sequence of clips provides an exciting introduction to the range of courses that Rescue 3 offer – from helicopters to rapids, we instantly see the story of what they can do.
“Why are you here” calls to action are overlayed, reminding the visitor to view courses and find training providers – the key signposted pages for this site.
The Courses page displays the course categories for each audience type, from student to instructor trainer. This page allows the visitor to easily and clearly drill down into the course areas that are relevant to them. Once they’ve drilled down, the site then offers a quick alternative to navigation thanks to the courses mega menu, where you can navigate to any course category page, whatever your level of training, in one single click.
The courses themselves are extremely visual; a colourful grid of punchy outdoors images relating to each course, with branded typography overlaid.
We featured the bold brand red as an accent colour for clear and interactive navigation.
The site also features a Resources section which is image led and presents a combination of private, instructor-only content as well as publicly accessible materials. It contains everything instructors and instructor trainers need to deliver their courses both in the classroom and in the field. The site is hosted on a virtual private server with enough RAM to allow multiple simultaneous visitors logging in at once, which is exactly what’s needed for classroom environments in remote locations, where mobile data might be limited.
WooCommerce online shop design & build
The visitor can scroll through the accessories, books and miscellaneous items presented in the online shop, complete with a secure, express checkout supporting ApplePay/GooglePay. We also included a simple but effective quick ‘add to basket’ feature which allows visitors to add numerous items to the basket without navigating back and forth between pages, speeding up the user journey.
The new Rescue 3 website is packed full of clever design and information, alongside gentle, interactive features to maintain the best user journey. Take a look for yourself at Rescue 3 Europe.
