We’re passionate about projects with purpose and we’re proud to be B Corp Certified; our clients range from charities, non-profits and NGOs to brands and people that have a commitment to positive social or environmental causes.
Welcome to the good zone
As a Certified B Corp, we have made a legally-binding commitment to devoting our creative and technical minds to clients and projects with social and environmental purpose. Internally, we’ve labelled this space the ‘Good Zone’. Organisations who exist in the Good Zone put people and planet before profit, and if that’s you, we’d love to work with you to support your cause.
Good Zone goals
We have made a pledge to ensure that 90% of our revenue comes from ‘Good Zone’ organisations by 2030, with 0% of our revenue coming from controversial industries. This does mean that if you make an enquiry with us and your organisation doesn’t appear to demonstrate a commitment to social or environmental causes, we’re probably going to be busy washing our hair on that day… We all have to be doing more; it can’t just be about making profit.
The neutral zone
We think many organisations sit within a neutral space where they’re not proactively focused on a social or environmental mission, but they’re not necessarily ‘bad’ either. We have a number of clients in the neutral zone. We don’t want to close the door on these projects or clients but we do feel that we should all be making a transition towards reducing our environmental impact as well as considering ways we can make positive contributions to society.
What about the bad zone?
The bad zone in our view includes any projects or organisations that have a negative impact on the planet. B Lab refers to these as controversial industries, details of which you can read here.
We’re pleased to say we don’t serve clients in any controversial industries and will commit to this indefinitely.
Celebrating our Good Zone clients
Below is a small selection projects we’ve completed for some of our Good Zone clients. This list is continuously growing too. Full client disclosures are also published in our impact report each year, linked in the footer of our site.
Our climate strategy
In February 2022 we wrote our first climate strategy to understand and reduce our environmental impact. This goes beyond our client and project selection criteria, this is about our own impact as a business.
Expect regular updates, we acknowledge that we’re a work in progress.
Our impact
We’ve been devoting time to understanding our social and environmental impact for over a decade, but in 2023 we realised the need to monitor and report on this more formally. As a business committed to doing good, transparency is essential. Our latest Impact Report for 2024–25 is available to download here.
Donations to worthy causes
In 2023/24 we made a number of donations to charities and gave substantial donations of our time to clients in the Good Zone. At the end of 2023/24 we made a donation of 1% of our profits to The Ocean Cleanup charity. For 2024/25 we’ve partnered with 1% for the Planet, donating 1% of our turnover to a carefully selected beneficiary with environmental purpose, read more about that here.
