Our commitments are about making a positive impact through sustainable, inclusive, and thoughtful practices. Like us, they evolve and grow year on year.
Proudly B Corp Certified
As a B Corp in the web industry, we’re counted among businesses that are leading a global movement for an inclusive, equitable, and regenerative economy, making a legally-binding commitment to put people and planet before profit.
Our climate strategy
In February 2022, we wrote our first climate strategy — a plan to better understand and reduce our environmental impact. This isn’t just about who we work with or the projects we take on; it’s about taking responsibility for our own footprint as a business.
Good zone clients
We pledged for 50% of our revenue to come from “Good Zone” clients by 2025, which we have already exceeded – and we’re aiming to increase this to 90% by 2030.
To achieve this, we’ve developed a screening framework to ensure our partnerships align with our mission: enhancing the visual communication of brands with worthy causes. This framework helps us assess if we’re the right fit for each other.
Accessibility
We’re dedicated to creating an inclusive and accessible environment for all employees, partners, clients, and website users. We recognise the importance of ensuring that our digital workspace, as well as the websites we design and develop, are accessible to everyone.
We follow the Web Content Accessibility Guidelines (WCAG) to ensure that everything we do echoes our inclusive values. If you would like to check out our full accessibility policy, please don’t hesitate to get in touch. We strive to communicate in Plain English always, rather than deploying tech/agency jargon. You will not catch us saying things like ‘blue sky thinking’ or other unhelpful buzzwords…!
Diversity, equity and inclusion
Inclusion is at the heart of what we do. We’re working to build a better, fairer future in tech and the creative industries – sectors that still face systemic inequities, including the underrepresentation of women and people of colour in technical roles.
Our hiring practices are designed to remove barriers. We actively seek diverse candidates, minimise unconscious bias, and support career growth for everyone.
We ensure pay parity and nurture a culture of respect where every voice is heard. Our leadership leads by example, fostering an environment where everyone feels safe and valued.
Public Policy & Advocacy
At Winter Design, we believe businesses have a responsibility to use their voice in ways that create positive social and environmental impact.
Where appropriate, we may contribute our expertise to help shape better outcomes for people and the planet. This may include sharing knowledge on accessible web design, advocating for more sustainable digital practices, supporting organisations creating positive social or environmental impact, responding to consultations where our team has relevant expertise, and signing open letters or campaigns that align with our purpose and values.
We do not make political donations or engage paid lobbyists.
Any public policy or advocacy activity we undertake must be consistent with our public purpose, our values, and our commitments as a Certified B Corporation. We are committed to acting transparently, responsibly and in the best interests of our stakeholders.
We value feedback
Call us old fashioned, but we believe in a personal approach to receiving feedback – that means an email or a call to check how things are going. It’s important to us that our clients feel heard, which is why we engage directly with them to find out how their journeys with us went, and how we can learn from these experiences. We care deeply about our work and are committed to making a difference, one conversation at a time.