Logo design

Logos are the defining visual component of many brands. We specialise in designing logos that are meticulously considered, distinctive and timeless.

What kinds of logos do you like? We’ll ask you this at the beginning of your logo design project because if we know what you like, we can design for you.

Some examples of our logo design work

For more examples of our work, see our portfolio.

Logo design problem solving

Successfully solving a logo design problem is the mark of a good designer. Many designers offer over-thought, over-cooked ideas that just don’t work. Others design logos that have very little aesthetic appeal. There are so many examples of good logo design out there, take a look at our logo design inspiration board on our Pinterest profile for a few examples.

The genius of the FedEx logo design

Arguably one of the most successful examples of logo design problem solving is the FedEx logo, designed by Lindon Leader. Many people aren’t aware of the white arrow hidden between the E and x which portrays transportation and logistics. Logo design is a subtle art, and the FedEx Logo is a perfect example of this.

Typography in logos

The lettering (typography) is a crucial part of almost all logos, so it’s essential for a designer to have a firm understanding of typography in order to design a successful logo. Our design team all have a strong passion for traditional and contemporary typography (including, of course, those suitable for online use). Each typeface has a personality so some will be better suited to certain scenarios than others, and some should be avoided at all costs… Shown here, the anatomy of a typeface by fontshop.com. In depth consideration of typography can contribute towards good logo design.

Illustration in logos

Logos sometimes contain an illustrative component in order to further communicate brand values. However this is where ideas really need thought, as illustrations are generally less subtle than typography… An illustration can easily break a logo… The mistake designers often make when creating an illustration for a logo is being too literal. The best logos convey an idea, rather than trying to tell the whole story of the brand.

One of the most iconic examples of logo illustration is the Nike Swoosh which was designed in 1971 by design student Carolyn Davidson – but what does it mean? Those with an imagination could interpret the shape as perhaps ‘dynamic’, or that it might represent ‘speed’, ‘flight’, or ‘motion’. Being abstract, this illustration leaves things up to the imagination of the audience and therefore inspires intellect, rewarding the viewer for considering the meaning of the mark.

How much does logo design cost?

  • Text-only logos from £2,500 +vat.
  • Logos with illustration from £3,500 +vat.
  • Extended brand identity design from £3,500 +vat.

For each option above we usually include three initial routes, then we revise the design through up to five rounds of revisions until the design is finalised. For every logo we create, when it’s finished we supply a full suite of logo files for you to use across your branding material, from social media to your website to print, all organised in a neatly packaged folder.

Let's talk logo design

Email us: info@winterdesign.co.uk
Call us: 0117 901 2255

Explore more

Web design

We're web design specialists. All of our work is very much 'design first'; we design before we build for every project, and when our developers build, they match the design visuals pixel-perfect.

Branding

From short digital runs and bespoke print to large volume litho runs, we welcome all print design requests, and we'll manage them from start to finish.

Sustainable packaging design

Our packaging design services follow the same emphasis on clean, sophisticated design as all of our branding services. We recognise that eye-catching design can be the difference between your product selling or being ignored.