The new website for Fresh Art Fair welcomes new visitors to the homepage with its colourful, window-width hero slideshow complete with captions. A classic navigation bar fixed across the top of the window keeps things user friendly.

The about page uses a masonry gallery to present a variety of stunning artwork, which opens into a pop-up lightbox when clicked, for a closer look at the details. Our bespoke ‘media objects’ are also featured, which centrally align images with snippets of text.

The visit detail pages are bold and striking with their window-width header images, followed by clear text presented over a colour block of the brand’s signature orange. Key information is presented in a three-column layout.

The exhibitors pages show off examples of every exhibiting gallery’s work in a custom-built layout surrounding a paragraph of central text. When viewing on mobiles, the fluid-responsive content rearranges into a two-column layout, to maintain a strong visual impact.

The website also includes prominent call-to-action buttons, which allow seamless integration with Eventbrite (to book tickets), as well as enabling subscription to a segmented mailing list via a pop-up form.

And, should the client ever wish to change the layouts and styling, they can do so easily with the range of different text formatting options included behind the scenes.

Explore the website yourself at freshartfair.net.