Every year, the Institute of Ideas holds a debating festival at the Barbican called the Battle of Ideas – and we proudly create their branding material.
We started working with the IOI (Institute of Ideas) in 2014. We gave the Battle of Ideas a new brand identity, re-imagining the existing brand with use of contemporary typography and powerful colours. We came up with a pattern design that could be used across the branding material, and at all sizes, from A5 promotional pieces to the huge 9m wide banner suspended from the Hall Balcony at the Barbican.
Battle of Ideas branding for 2015
In 2015 we had the opportunity to create a new look within the newly established identity. We ran with the direction of a flat, repeating pattern again, but created a new pattern based on a honeycomb, and changed the colours to suit 2015 trends. One thing we love about the Battle of Ideas is how freely we can change colours, play with images, and come up with new ideas within the brand; nothing is permanent, things are allowed to change and evolve…
One of the great things about the Battle of Ideas is the sponsorship the event receives, which means we get to work with a lot of logos. A page of full colour logos on a white background always looks great (as long as they’re perfectly aligned…).
Banners, flags, and other promotional material
We also create a number of supporting brand material for the event, including an array of pop up banners (two metres and three metres high), a nine metre wide banner that spans the entrance hall, and as well as pre-event promotional material.