Battle of Ideas branding material

Cover shot of the Battle of Ideas brochure
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Every year, the Institute of Ideas holds a debating festival at the Barbican called the Battle of Ideas – and we proudly create their branding material.

We started working with the IOI (Institute of Ideas) in 2014. We gave the Battle of Ideas a new brand identity, re-imagining the existing brand with use of contemporary typography and powerful colours. We came up with a pattern design that could be used across the branding material, and at all sizes, from A5 promotional pieces to the huge 9m wide banner suspended from the Hall Balcony at the Barbican.

2014 identity:

The 2014 Battle of Ideas brochure cover.

The 2014 Battle of Ideas brochure cover.

In 2014 the inner pages of the brochure were printed using purple and black.

In 2014 the inner pages of the brochure were printed using purple and black.

Various 'debating shots' were included from previous years.

Various ‘debating shots’ were included from previous years.

Battle of Ideas branding for 2015

In 2015 we had the opportunity to create a new look within the newly established identity. We ran with the direction of a flat, repeating pattern again, but created a new pattern based on a honeycomb, and changed the colours to suit 2015 trends. One thing we love about the Battle of Ideas is how freely we can change colours, play with images, and come up with new ideas within the brand; nothing is permanent, things are allowed to change and evolve…

Cover shot: Free Speech Allowed

We carried the striking red “free speech allowed” slogan forward, but introduced Pantone 7711U for an on-trend colour for 2015.

One of the great things about the Battle of Ideas is the sponsorship the event receives, which means we get to work with a lot of logos. A page of full colour logos on a white background always looks great (as long as they’re perfectly aligned…).

Full colour logos arranged on a white background page.

Banners, flags, and other promotional material

We also create a number of supporting brand material for the event, including an array of pop up banners (two metres and three metres high), a nine metre wide banner that spans the entrance hall, and as well as pre-event promotional material.

 

One of the 9 metre balcony banners for 2015

Pop up banners and flags on stage

Pop up banners on stage

Entrance banner with accordionist

Entrance banner with accordionist

Attendees interacting with the brochure

Attendees interacting with the brochure