Elevation Advisors are healthcare real estate investors, with over 140 facilities across the UK and Europe. We were tasked with designing and building their new online face to share their many real estate assets, including elderly care homes, rehabilitation clinics and specialist care facilities.
The initial welcome is a rolling banner video offering a glimpse into the facilities that Elevation Advisors invest in, many of which reside in the Environmental, Social, and Governance (ESG) realm.
Animated statistics
Alongside the moving image, we also see rising statistics with animated count up, demonstrating their achievements. These animated stats welcoming the visitor carry the clean, professional but energetic feeling that is echoed across the site.
The colour scheme is bright and bold, complimenting their brand identity, with a streamlined palette of white, grey and orange. We balanced the colourful, bold typography with a minimalist design, prioritising white space for elegance.
With a lot of information in this website, the page layouts were a key aspect of the build to ensure that text-heavy pages were still aesthetic and easy to digest. We used our signature media object to create visually engaging boxes for both text and images; these are responsive across various devices and provided the visual space needed for breaking up text.
We were keen to support Elevation in sharing their journey as investors and the achievements they make along the way. Within the navigation is a page dedicated to recent updates, entitled ‘Our News’, where users can read the featured stories within the site, or click to follow them on LinkedIn.
Building community
The posts within the page appear in a grid overview, much like the galleries across the website, encouraging the visitor to read about the various successes of the company. Using the stories updated on the blog, we’ve created a custom post type that automatically shares their updates onto the homepage. The feed is always full and feeling fresh, so those visiting the website can quickly get an authentic and current sense for what Elevation Advisors are up to.
The ambition to share the Elevation journey is also reflected in the footer. Across the site, four recent posts are displayed in a single line gallery to show the company’s activities and regular updates. These automatically updating posts are down to a clever plugin called Tagembed which collates the linked social media updates and helps to share them across the website.
This bold, colourful and sophisticated design effectively communicates the energy behind Elevation, the experts in the healthcare real estate sector. Check out their new website.