Glass packaging as a replacement to plastic is an ongoing debate. Plastic production uses less energy than glass, and requires less energy to recycle too. It’s also lighter in weight so supposedly uses less fuel to transport. But we love the message that glass bottles convey, and we still believe glass is better for the environment and consumers for many reasons.

Choosing a glass bottle for your packaging when you could have chosen plastic tells people your brand has soul. It reminds us of getting our milk in glass bottles, which is now well and truly back in fashion. Glass makes a nice sound, it doesn’t take hundreds of years to break down, and it’s BPA free.

When we designed the Gain protein bottles we wanted to use a material that reflected the environmental values of the brand. Being an organic product which is designed for the health-conscious consumer, it didn’t make any sense to use plastic. By using a glass bottle with a metal top, we achieved an extra brand message that says we care about your health and the planet.