We were delighted to create a distinctive logo for Jamie McPherson, the wildlife-documentary cameraman behind some of the amazing filming for productions such as Attenborough’s ‘Our Planet’ and ‘The Hunt’.

Taking centre stage is Jamie’s name, displayed in the Saltash typeface. This sans serif font has an authentic feel with its subtle texture – perfect for an outdoors adventurer. A strong colour palette gives a nod to Jamie’s signature tapes often seen wrapped around his cameras, and the circular symbol behind the font appropriately mirrors the shape of a lens.

We also created a compact version of the logo, using Jamie’s initials centrally incorporated within the circular frame. It’s just as high-impact and works great on smaller mediums, for instance, when viewing the website (which we also created) on mobile screens.

See the logo in action at jamiemcpherson.com.