Bristol-based Retrofit West offers homeowners a solution to making their properties more environmentally friendly. This informative website is packed with services, stories and support for those looking to minimise heat loss and optimise energy usage in their home. Our mission was to help display that message through a clear and accessible design.
Image led design
The build is visually led, utilising impactful, high quality images across the site, as well as Retrofit West’s bold brand colours.
Clean and consistent layouts with strong typographic hierarchy were key to aid user experience and accessibility. The design uses prominent visual signposts to encourage visitors to delve into the interesting content, for example the ‘Energy Saving Measures’, ‘Retrofit Journey’ and ‘Retrofit Stories’.
Retrofit West work with a huge variety of trusted partners and providers, which are displayed across a number of pages in similarly compelling grid layouts. The friendly use of colour and positioning of logos boosts the energy in what could have been text-heavy, under-stimulating pages.
The key to presenting Retrofit West’s knowledge and purpose was a well-structured, easy to navigate and aesthetic website – check it out for yourself.