Battle of Ideas logo design

Using a stunning typeface called Brandon Grotesque, we created a new logo for the Battle of Ideas.

The Battle of Ideas colour palette and brand pattern change every year, which is known as dynamic branding.

Battle of Ideas logo cyan

But one of the consistent entities in the Battle of Ideas brand is the typography… Brandon has a consistent stroke and bold form, but is distinctive because of the subtle rounded corners to each character, which can be seen in detail below.

Battle of Ideas logo close up

Read more about the work we do for the Battle of Ideas in our portfolio

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